GreenState Credit Union Partners with Greenlight to Help Parents Raise Financially Smart Kids and Teens
Media Release
January 16, 2025
RE: GreenState Credit Union Partners with Greenlight to Help Parents Raise Financially Smart Kids and Teens
Contact: Jim Kelly, Chief Growth Officer
jkelly@greenstate.org
GreenState Credit Union Partners with Greenlight to Help Parents Raise Financially Smart Kids and Teens
NORTH LIBERTY, Iowa - GreenState Credit Union today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”) to better serve families and help the next generation build healthy financial futures. Starting today, GreenState members will have free access to Greenlight’s award-winning family finance app.
“GreenState is excited to offer access to the Greenlight app to our members free of charge. Greenlight’s product offers unparalleled technology and engaging financial literacy tools for kids of all ages. Kids and teens enrolled in the program get hands-on experience managing finances through the app and by using their debit cards, and parents get an easy tool for sending allowances, all with plenty of parental controls in place,” said Jim Kelly, Chief Growth Officer.
91% of kids and teens believe they need financial knowledge and skills to achieve their life goals, and 94% of parents agree.* Still, only 35 states require a personal finance course for students, and teens score an average of 64% on the National Financial Literacy Test, showing a clear gap in financial education that is accessible and effective. Parents also rank personal finance as the #1 most difficult life skill to teach their children, with 81% saying they wish they had more financial education tools and resources.**
Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give, and spend wisely – all with parental supervision. Using the Greenlight app, parents can send money instantly, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more. Kids get hands-on money-management experience, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges, and rewards.
“Our Greenlight for Credit Unions program helps credit unions better serve families and engage the next generation with financial tools and education designed just for them,” said Matt Wolf, SVP of Business Development at Greenlight. “Partnering with leading credit unions like GreenState allows us to reach even more families and improve financial literacy together.”
GreenState members can receive a free Greenlight Select subscription by registering through greenstate.org/greenlight and adding their GreenState account as a funding source.
*Survey insights were collected by Greenlight through a Researchscape survey fielded between March 22 and March 24, 2024, among 2,310 respondents in the U.S., split between kids and teens ages 10-19 and parents of 10–19-year-olds.
**Survey insights were collected by Greenlight through a Researchscape survey fielded between February 9-12, 2023, among 1,034 U.S. respondents, all of whom were working parents of 8-18-year-olds.
About GreenState Credit Union
Organized in 1938 and headquartered in North Liberty, Iowa, GreenState Credit Union has grown to become Iowa’s largest financial institution and one of the top financial institutions in the United States for returning profits to members in the form of better rates and lower fees. GreenState currently serves over 450,000 members with office locations in Iowa and Illinois. Membership is open to anyone living or working in Iowa as well as select counties in Illinois, Wisconsin, Nebraska, and South Dakota. For more information, visit www.greenstate.org.